Jennifer McAllister Artist

Our solution for Jennifer McAllister was built on WordPress, incorporating a robust eCommerce system that allows her to list, manage, and sell her paintings, prints, and calendars effortlessly. The platform ensures a seamless shopping experience for her customers while offering Jennifer full control over product inventory, pricing, and order management.

In addition to eCommerce functionality, we designed the site to reflect Jennifer’s artistic style, emphasizing her journey as an artist and highlighting her work's presence in various exhibitions and publications over the years. The website includes a blog, an events section to showcase upcoming art fairs, and a dedicated portfolio page where visitors can explore her artwork in detail.

By shifting from Etsy to a dedicated website, Jennifer now benefits from direct customer engagement, higher profit margins, and greater creative freedom in how she presents and sells her work. Her website is more than just a store—it’s a personal space where her artistic story comes to life.